"Đà Nẵng, Diverse Experience: 2025 Tourism Campaign Launch

Riddhi Jain7 March, 2025

More than 20,000 coupons offering discounts of up to 30% and, occasionally, free services will be available to guests in 2025. Vietnam will also launch 30,000 special "cuisine passports," giving visitors a one-of-a-kind chance to experience the city's thriving culinary scene for the first time.
This campaign, called Enjoy Đà Nẵng, Diverse Experience, is the largest marketing effort in the city's history.

Inside the Campaign

In order to increase Đà Nẵng's appeal as a must-visit destination, the city's tourist department presented an ambitious calendar for the year during the launch ceremony. This calendar included festivals, athletic events, beach retreats, and MICE (Meetings, Incentives, Conferences, and Exhibitions) activities.

With an intriguing lineup of cultural events including the Đà Nẵng Asian Film Festival, the Việt Nam-ASEAN Festival, and the Việt Nam-Korea Cultural Exchange Day, Đà Nẵng's renowned International Fireworks Festival will continue to be a popular destination in 2025. With well-known events like the Đà Nẵng International Marathon and Ironman 70.3 Việt Nam attracting both competitors and spectators, sports fans will also have a lot to look forward to.

Highlights of the Campaign

The Đà Nẵng Food Tour, a campaign with the slogan "Enjoy Đà Nẵng Food Tour – Beyond Bites," is a key highlight for foodies. With a focus on 50 of the city's top culinary hotspots, this gourmet adventure will transport guests through its vibrant gastronomic environment.

Miss International 2024 Huỳnh Thị Thanh Thuỷ, a proud local of Đà Nẵng, has been named the official tourism ambassador, bolstering the city's marketing efforts. She will be instrumental in promoting the city's varied tourist experiences and rich cultural legacy.

On March 15, Đà Nẵng will hold the Holi Festival at the Furama Resort to begin a year of lavish festivities. The event will provide guests with an immersive taste of Indian culture through music, food, and lively celebrations.

Đà Nẵng will hold the second Exhibition & Forum on Technology and Innovation in the Hospitality Industry, HORECFEX Vietnam 2025, at the Ariyana Convention Centre this September, further solidifying its position as a major business and tourism destination. The city's standing as a developing center for technology development and global trade will be strengthened by this significant event, which will bring together innovators, industry leaders, and hospitality professionals.

On March 29, April 7, and National Day on September 2, visitors will have the chance to freely explore the museums of Đà Nẵng and the magnificent Ngũ Hành Sơn (Marble Mountain) landscape. Both residents and visitors can explore the city's rich history, culture, and scenic beauty for free during these free admission days.

Tourism System Involvement

To guarantee service quality and the advantages of participating tourists, the Department of Tourism has signed agreements with all program partners. A list of participating companies will be made public by the Department, which will also offer a hotline (+84-236-3550111) for questions and comments.

The Department of Tourism will also work with the appropriate authorities to keep an eye out for and deal with any infractions.

In order to draw tourists to Da Nang, the program will also be extensively advertised through a variety of media outlets, travel organizations, and companies, in addition to through national and worldwide marketing initiatives.

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